Group Marketing Director

The organisation

Customs laws and regulations are constantly evolving and have significant implications if they are not handled correctly. Customs Support Group removes the stress of navigating customs procedures, offering tailored end-to-end customs support and consulting for businesses of all sizes. This fast-growing company serves more than 30,000 customers and is the leading independent provider of customs services in Europe.

Dedicated to providing the best service accuracy and efficiency, Customs Support Group strives to deliver the most innovative customs solutions. Their teams of experts are highly trained in the newest technologies and continue to design and deliver a full stack of digital solutions for customs declarations: from onboarding, automatic data flows and real-time visibility of customs processes and credit lines, enabling clients to worry less about customs and keep their focus on their business.

Based in Rotterdam, the Netherlands, this fast-growing company has more than 1700 customs experts located across 100 offices in The Netherlands, Belgium, Germany, Poland, France, United Kingdom, Ireland, Italy, Switzerland, Spain, Finland, Sweden, Norway, and Luxembourg, as well as a network of partners in other European countries. Their broad presence throughout Europe places them near customers, logistics hubs, and customs offices, enabling them to gain important local knowledge and insights, and build long-term relationships with their many national and international customers.

Customs Support continues to grow their business organically and through strategic mergers and acquisitions, simultaneously expanding their knowledge and enabling increased cross- and upselling opportunities. The company has successfully acquired and integrated more than 40 businesses since 2014, with 12 having joined the ‘Customs Support Family’ since 2021.

The position

Customs Support Group is the leading independent provider of customs services in Europe. This fast-growing company is looking for a Group Marketing Director to lead the marketing strategy. They will build the brand, drive pipeline generation, oversee digital marketing channels, and implement account-based marketing, enabling sales and stimulating growth.

Tasks & responsibilities

Following a period of significant growth and expansion, Customs Support needs a marketing strategy that aligns with their ambition. Taking charge of the company’s marketing strategy, the Group Marketing Director will develop and execute plans which build the brand, improve the customer journey, and enable further growth. They have a clear vision of how to build a commercially driven marketing machine and deliver concrete action plans to put it into place.

The Marketing Director’s ideas will be the basis of the company’s ability to attract and retain new customers. Driving a cross-channel strategy, which also aligns the business operations and sales, they focus on brand positioning, product segmentation and value proposition. Applying a customer-centric mindset, they will improve both off- and online marketing efforts. They will drive digital solutions and campaigns to serve smaller customers and collaborate with sales to implement account-based marketing and lead generation programs which attract larger international corporations. Additionally, they will support the smooth integration of any newly acquired businesses.

Confidently leading the company’s marketing team, currently consisting of two Digital Marketers, one Brand & Design Manager, and two local Marketing and Communications Managers, they will enhance the company’s online presence and communications strategy, including improving the website and driving successful digital marketing campaigns. They will report directly to the CCO, also communicating with the management team and participating in important decision-making processes. Acting as the organization’s spokesperson, they will build strategic partnerships with external marketing partners, media contacts and potential clients and further drive the company’s digital transformation together with their external partner, Ommax.

As the owner of substantial budgets, the Director effectively prioritizes funds across multiple markets and initiatives while maximizing ROI. They regularly conduct market analysis and utilize strategic real-time data and insights to set KPIs and identify challenges and opportunities for growth.

“The Group Marketing Director will be the voice of our organization as we continue to expand. Your ideas will help new customers and partners find us, connect our growing organization and build a brand that reflects our values” – Arjan de Jong, HR Director

Customs Support Group is a dynamic place to work where employees live by four key values: accountability, quality, integrity, and teamwork. This is an ideal role for an entrepreneurial marketing manager with experience in managing exponential growth and a drive to achieve ambitious results.

Candidate profile*

• 7+ years of relevant experience
• Track record in rapid scaling and driving growth
• Results-driven
• Pragmatic and hands-on
• Organic leadership with impact

* Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.

Interested?

You can apply for this position by using the link below. Customs Support Group is working with Top of Minds to fill this vacancy.