Marketing Manager Western Europe (Johnnie Walker)

The organisation

Johnnie Walker is the world´s best-selling whisky and the number 1 spirit brand globally. More than a brand, Johnnie Walker is an icon. Recognized as one of the top 100 brands in the world in any category by the Interbrand 2014 “Best Global Brands” report, Johnnie Walker has a pedigree that dates back for 195 years when John Walker first started this journey in 1820 in Kilmarnock, Scotland.

The position

This is an incredible opportunity to work on a highly engaging and emotional brand with a multi-location responsibility. Based in Madrid, Spain, you will be part of the team responsible for delivering an exciting and innovative strategy across Western Europe for this amazing brand and, specifically, lead the Communication agenda, from London to Athens, from Madrid to Stockholm.

The moment is now. Our client is looking for the person who will drive a milestone change in the trajectory their brand and re-ignite it in Western Europe. As part of the team that is on the path of creating a significant change in an iconic brand you have the opportunity to leave your own legacy. This is an incredible opportunity to work on a highly engaging and emotional brand with a multi-location responsibility.

Based in Madrid, Spain, you will be part of the team responsible for delivering an exciting and innovative strategy across Western Europe for this amazing brand and, specifically, lead the Communication agenda, from London to Athens, from Madrid to Stockholm.

Tasks & responsibilities

• Creates Strategies that Win
  • Simplifies and provides clarity to complex category / portfolio and brand issues.
  • Translates strategy into highly commercial and differentiated plans
• Inspires Agency and cross-functional teams to deliver breakthrough content  
  • Inspires others to create breakthrough ideas and work that is rich in flair and encourages people to take risk.
• Drives pace and agility through instinctively making the right marketing judgement decisions
  • Instinctively knows when and where to intervene nurturing great ideas and stopping bad ones
  • Inspires and coaches others to understand what works for the consumer and shopper
• Drives value commercially for the company and their customers 
  • Has a deep understanding of the total ‘business system’ and all the levers of value creation and margin enhancement. Actively tracks these in the organisation
  • Develops effective strategies to make the company an indispensable business partner to our customers
• Leads competition beating execution
  • Skilled in identifying and aligning the critical stakeholders required to deliver brilliant execution
  • Coaches others across the business in bringing flair and creativity to execution
  • Makes marketing simpler providing real clarity on where decisions are made in the organisation
• Create possibilities
  • Turns big dreams into reality; energise and inspire others to deliver the exceptional
  • Manage People for Success
  • Build and inspire teams with clear purpose, accountabilities, performance goals and trust
  • Be a consistently brilliant performance coach who can grow those around you and create breakthrough
  • Take ownership for the performance outcomes the team needs to deliver and ensure you create the right relationships and decision-making structures to achieve this
  • Makes a difference; judges where and when to intervene

Candidate profile

• Degree or MBA qualification in relevant discipline. ( Business / Commerce / Marketing)
• Minimum of 8 years marketing experience in a functional marketing role in FMCG
• International experience in marketing
• Strong experience in Brand Communication, Building and Defining Bands and Developing a new Brand Strategy    
• Excellent level of English required and medium-high level of Spanish desired

Terms & conditions

The salary indication for this position is € 110.000 OTE. The candidate is expected to travel up to 20% of the time across key countries in Western Europe relative to team, brand and customer activity.

International candidates are also invited to apply to this position.

Interested?

You are requested to apply to this position by using the form below, including a motivation and resume (preferably in English).