Sr. Digital Marketing Manager

The organisation

Our client is a well-known and innovative financial services player.

The position

A unique opportunity has arisen for an experienced Digital Marketing Manager to lead the digital marketing strategy and execution of our client. In this new role you will be involved in a wide range of online marketing projects and tasks across all brands. 

You will be responsible for the development, execution and optimization of digital initiatives and programs touching a variety of digital channels. The appropriate candidate will develop customer-centric online marketing experiences to help grow revenue.

Tasks & responsibilities

• Responsible for maintaining and building a strong digital media presence
• Brainstorms new and creative campaign ideas and growth strategies to elevate brand awareness and drive sales
• Plans and executes display, SEM, SEO, email, affiliate, social, and mobile campaigns
• Creates maximum engagement across digital consumer touch points
• Measures and reports performance of all digital marketing campaigns, and assesses against goals (ROI and KPIs)
• Identifies trends and insights, optimizes spend and performance based on insights
• Partners with internal digital teams to optimize user experience and increase conversion rate
• Collaborates with agencies and other vendor partners
• Evaluates emerging technologies, provides thought leadership and perspective for adoption where appropriate

Candidate profile

• 7+ years Digital Marketing Experience in financial services, insurance experience is preferable
• Excellent record of achievement in a similar digital marketing role
• A proven track record in managing, optimising and delivering impactful and innovative digital campaigns from conceptions through implementation and reporting
• Solid knowledge of analytics tools, KPI’s and Metrics
• Strong awareness of current and emerging trends
• Strategic vision, delivery focused
• Inspirational and authentic leadership skills
• Strong written and verbal Dutch and English communication skills

Interested?

You are requested to apply to this position by following the link below.