VP of Marketing

The organisation

For this company, their mission is to fight financial crime. They assist in safeguarding the global financial system by verifying millions of identities for banks, neobanks, online brokers, crypto exchanges, or insurers like N26, Vivid, Trade Republic, flatexDEGIRO, Wish, Solarisbank, and more. They share a passion for building customer-centric products with a positive impact on the world. Founded in 2018, this youthful organization has built a strong presence with 250 employees in their offices in Amsterdam and Barcelona, representing over 50 nationalities. The company is experiencing rapid growth and is still developing its identity, a journey in which you would play a significant role. The culture is best described as entrepreneurial, open, welcoming, hardworking with a lot of fun, straightforward, and familial.

The position

The commercial division is experiencing substantial growth, and the organization is seeking a VP Marketing to elevate the entire marketing function to the next level. The marketing team currently consists of 2.5 FTE and several agencies. While the marketing department is not in its infancy, the rapid expansion demands a professional and progressive approach. You will collaborate closely with the CEO, the sales team, and the customer success team. As a VP Marketing, you will be responsible for all aspects of the Marketing Strategy and its operations. You will develop, execute, and report on a data-driven Marketing Strategy, generating new revenue across markets, geographies, and marketing channels. Effective communication is a key strength, regardless of the audience. You inspire, motivate, and challenge the status quo. Through creative and innovative initiatives, you outperform competitors with more substantial budgets. You can blend significant changes with small incremental improvements on a strategic, operational, creative, and people level.

Tasks & responsibilities

What your first 180 days will look like:

• Define, build, and execute the Marketing Strategy aligned with business objectives and growth ambitions.
• Lead and expand the remarkable team, continuously improving their skills.
• Ensure optimal distribution and enablement of marketing, product, and sales collateral.
• Collaborate cross-functionally with internal teams, reporting progress to the Management Team based on data-driven OKRs.
• Implement and expand the analytical toolstack to enhance insights and conversion.
• Elevate value propositions and messaging to the next level.
• Grow the brand through all necessary (paid and unpaid) channels.
• Uphold brand standards and ensure the proper use of the valuable brand.
• Oversee and optimize all efforts and channels in the marketing mix, from paid and organic campaigns to social, PR, events, analyst relations, content, community, and partner marketing.
• Collect, analyze, and distribute market- and competitor analysis and information.
• Own the P&L and report on ROI.

Candidate profile

• Strong track record in B2B marketing roles, preferably in financial services companies or the tech (SaaS) industry.
• Strong project management, multitasking, and decision-making skills.
• Exceptional leadership and interpersonal skills, coaching the team, inspiring and motivating them daily.
• Solid data analysis and reporting experience; your numbers are always accurate.
• Outstanding strategic and entrepreneurial understanding.
• Strong stakeholder management skills, building trusted relationships across different levels and personalities.
• A hands-on and non-hierarchical team player effective in managing up and down and relating well at all levels and cultures.

The offer

• A competitive salary depending on your experience and competencies.
• Significant room for impact in a relatively new KYC market, contributing to an international and rapidly growing scale-up working with leading names in FinTech, Crypto, and trading platforms.
• 50/50 hybrid working model.
• Remote work enablement and a working-from-home allowance.
• 25 days of holidays.
• Offices in Amsterdam and Barcelona.
• Workplace Experience Group to enhance the employee experience in well-being, CSR, and D&I.
• OpenUp - a mental health support partner accessible to all employees and their loved ones.
• ClassPass - discounted membership for fitness, wellness, and beauty.
• Career growth opportunities.

Interested?

You can apply for this position by using the form below.